4/10/2024 0 Comments Embed video file in email gmailIf you choose to insert a visual in your email, make sure to optimize its size. Why not draw some inspiration from YouTube videos, and create a dynamic, intriguing thumbnail without falling into the disappointing click-bait trap? Add a "Play" pictogram to it, which will encourage the click. All you need is a visual creation tool such as PhotoShop or Canva.įor the most successful effect, which will boost your click rate, consider choosing a key moment of your video and taking a screenshot of it. To use this technique, nothing could be simpler: choose an image representative of your video, integrate it into your email, and insert a link that leads to the page where the video is hosted. Choose an alternative method to combine email and videoĭo you want to quickly integrate your video into an email, without asking your developers or webdesigners? Opt for one of the two following techniques. No more teasing: now it's time to give you some advice on how to truly matchmake email and video. The keys to embed a video into an email effectively Unleash your creativity with PlayPlay's platform, the game-changing software that enables you to effortlessly create marketing videos, bringing your brand's message to life. This process of embedding a video in an email may seem somewhat complex, if you want to send a video by email regularly.īut don't panic! Before throwing in the towel and declaring this love affair between video and email to be heartbreakingly impossible, take a look at the alternatives you could consider.A reasonable alternative, but not really satisfactory for your communication goals. If your recipient's email application doesn't support HTML5, it will display a still image.And even if those which do support it represent almost half of the applications on the market, be aware that large email servers, such as Gmail or Yahoo, do not tolerate it. However, beware of this geeky alternative, which has several drawbacks: If done this way, in just a few lines of code, your video can be launched at the opening of the email, as if it were integrated into a traditional web page. If you talk to your IT department, your developers may tell you that it’s possible to integrate your video communication by implementing a specific HTML5 code. Result: you may have designed a fantastic email for your recipients, but not everyone will see it displayed the same way, depending on whether they are on a mobile phone, a desktop computer, or even on different messaging systems or browsers. The issue comes from a hard reality: not all email providers (Gmail, Outlook, Yahoo Mail, 1&1.) read your emails in the same way. Maybe you already know this, but email can be a fickle format. but the result will probably be disappointing. the HTML code that allows you to embed a video on web pages. You can try to insert in the body of your email the "embed code" of your video, i.e. It's a fact: by default, through an emailing service, it seems almost impossible to embed a video directly into an email. We promise we won't make your mouth water for no reason: the most important thing is to understand how to get around this apparent mismatch between email and video. but it doesn't help you to solve your initial problem. This confirms your initial idea was a good one. According to a Syndacast study, using the word "video" in an email subject increases the open rate by 19%, the click rate by 65%, and decreases the unsubscribe rate by 26%. If you look at SaaS email templates from some of the web's most successful companies, a lot of them use video.Īnd other figures clearly point in this direction. This research suggests that email and video is a winning combo. If you lack inspiration for video creation, why not create an explainer video? A very popular format. Video is used by 86% of internet users to search for information.Email is the preferred communication channel for 73% of millennials when they are contacted by businesses.It would be a missed opportunity if you don’t take advantage of video’s power in your email communications.īoth formats are very popular with your target audiences, whether you work in external or internal communication, or in marketing: Create a stunning video in minutes Try for free Some good reasons to embed a video in an email
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